Diff helps you shop smarter. Working together with Feel, Diff is building a brand that will transform how people choose what to buy, putting personal values ahead of price. Still in development, our efforts include creating the brand, developing its strategy, naming, and design. Our aim is to provide Diff with the resources it needs to engage and motivate a new generation of mindful consumers as soon as it launches.

As Diff gets ready to launch, our joint efforts have built a strong foundation for a brand that aims to lead in sustainable consumer practices. With a brand identity that balances deep roots with flexibility, Diff is set to guide consumers who want to make purchases that reflect their values. At Feel, we are proud to have helped shape a brand that doesn’t just stand out, but also stands for something important.