Feel is my creative practice—an evolving body of work where brand, culture, and design intersect. Not quite an agency, not a studio in the traditional sense. It’s a way of thinking, shaping, and collaborating that draws from years of experience leading creative for Calvin Klein and Alexander Wang—and from my own instincts as a maker and strategist.

WHAT I DO

I help brands and teams:

• Clarify their identity, purpose, and position
• Develop meaningful brand systems and creative platforms
• Build campaigns that resonate in culture
• Translate strategy into sharp, artful expression
• Navigate change—whether launching something new or evolving something established

WHO I WORK WITH

People who work with me include:

• Brand teams seeking embedded creative leadership
• Agency leaders looking for outside vision and taste
• Founders building something from scratch
• Creative directors needing a strategic partner
• CMOs looking to refresh, reframe or conspire
• Artists, designers, and cultural collaborators

WHAT WE CAN MAKE TOGETHER

What does the work look like?

Depending on the project, the outcome might be:

• A brand identity or refresh
• A concept-led campaign
• A visual language or image strategy
• A digital expression or site
• A long-term embedded creative role

ENGAGEMENTS

How we can work together.

01. Creative Partnership
Embedded leadership for brands seeking sustained evolution and cultural relevance.

02. Brand & Story Development
Focused engagements to define positioning, creative direction, and execution frameworks.

03. Creative & Strategic Guidance
Advisory sessions for founders, brand/creative/marketing directors, and teams at agencies and brands alike.

BIO

Korey Vincent is a creative director shaping brand narratives through identity, culture, and commerce. With over 15 years of experience, he has led brand transformations for global brands and an emerging generation of independent brands.

Since founding Feel in 2015, Korey has developed an embedded partnership model, working closely with clients while maintaining an independent creative perspective. His work spans cultural storytelling, brand architecture, and strategic leadership—helping brands carve out meaningful, enduring presences in the world.

PERSPECTIVE

I believe in brands that have something to say. My approach balances cultural intuition with strategic rigor—finding what works without unnecessary complexity.

Through Feel, I've developed a way of working that honors both commercial objectives and creative integrity, helping brands find their most authentic expression.