HERON PRESTON FOR CALVIN KLEIN
2021-2022

In collaboration with Calvin Klein, Heron and a number of great teams, we crafted a collection designed for real people. Our role encompassed concept and creative direction for the global launch campaign, lookbook, site experience, docu-series, and more.

Amid the cultural shifts of 2020-21 and Heron Preston's historic role at Calvin Klein, our strategic insight was clear: Heron designed this collection for real people—beautiful, sexy, weird, and everything in between. Our campaign celebrated authentic personalities in relatable situations, with matter-of-fact messaging.

The cast featured friends, collaborators, and icons like Nas and Stevie Williams, all with true connections to Heron. The campaign's extensive output included over 20 films, countless stills, murals, and more.

Uzi raps

Uzi parallels

Joe does laundry

Joe takes a bath

Jordan waters the plants

Jordan visits Heron

Nas talks music

Kaia vacuums

Kaia does nothing

Stevie asks a question (aka stevie williams shakespeare)

Stevie and Heron skate

Sabrina contemplates cool

Sabrina performs

Ashley hangs out

Ashley rollerblades

Pedro juggles

Pedro hydrates

Heron and Sabrina sync

Heron gets a buzz

"The Making of" Documentary [Watch on Youtube]

Heron Preston for Calvin Klein redefined brand collaboration, merging streetwear, luxury, and culture under one vision. Our partnership brought together Feel's unique perspective, wide-ranging capabilities, and artistic execution across platforms. The collection and campaign's success underscored the power of blending simplicity with depth, proving that genuine connections and thoughtful design can transform fashion narratives. This project illustrates our commitment to creating impactful work that resonates with diverse audiences and sets new standards in the industry. Heartfelt thanks to the numerous talented people who made this project possible, both behind the scenes and in front.

    Services



  • Brand Campaigns
  • Creative Direction
  • Design Direction
  • Web Design

    Credits



  • Cast: Lil Uzi Vert, Nas, Ashley Graham, Kaia Gerber, Jordan Alexander, Stevie Williams, Joe Holder, Pedro Cavaliere
  • Photography: Renell Medrano, Philip-Daniel Ducasse, Grace Ahlbom
  • Director: Rubberband
  • Cinematography: Stuart Winecoff
  • Stylist: Alastair Mckimm
  • Hair: Jawara
  • Makeup: Marcelo Gutierrez
  • Editing: Armen Harootun, 26Aries
  • Music Supervisor: Little Ears
  • Production: CK, 138, Smuggler
  • Art Direction & Design: Reginald Dankwa, Nicole Meade