2017 - present

States, envisioned by MLS players Mat Besler and Seth Sinovic, is the first American soccer brand designed for both players and fans. Partnering with Feel from the outset, we've shaped everything from naming and identity to e-commerce and product strategy, crafting a lifestyle brand rooted in American soccer culture.

Facing challenges from dominant sports like the NFL and global giants like Nike, States is positioned as a promising underdog in a rapidly growing soccer market. As soccer's popularity surges among American youth, Feel continues to evolve States' brand, preparing them to capture the hearts of a new generation of fans and players.