For 26 Aries, "Saturday in the Park" needed a visual identity that could extend beyond the screen. We approached this project as we would with any brand, creating an identity and brand world that could be expressed anywhere and everywhere. Presented by REI Co-op Studios and narrated by Steve Buscemi, the film explores Brooklyn’s Prospect Park and its vibrant community.

"Saturday in the Park" is more than a film; it’s a way of seeing ourselves as part of the natural world, no matter how modern its become. Partnering with 26 Aries, we crafted a brand identity that captures the spirit of Prospect Park and spans multiple platforms. At Feel, we’re proud to have helped create a project that resonates deeply, honors the park’s unique role in New York City, and reminds audiences why parks everywhere are necessary. [Watch Here]