HELMUT LANG
2014 - 2015
In our collaboration with Helmut Lang's internal team, we reimagined the brand by distilling its iconic essence—function, discretion, sexuality, irreverence—and its storied product line to resonate anew.
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Our joint strategy revitalized Helmut Lang's identity, starting with its most recognizable symbol: the logo. Honoring the brand's legacy while steering it forward, we merged historical typefaces with the expertise of renowned typographer Hannes Famira to craft a unique, modern logo.
![](https://cdn.sanity.io/images/55g6j2qr/production/ae22bd6ed6bd42ec1371d672e43bfeb850739a02-1920x1280.jpg?w=3840&q=100&auto=format)
This refreshed logo guided our comprehensive direction across Helmut Lang’s entire ecosystem—campaigns, spaces, products, packaging, and digital presence.
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CFW15 Campaign. Photographed by Christine Corey.
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SS15 Campaign. Photographed by Scott Trindle, Styled by Jason Rider.
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![](https://cdn.sanity.io/images/55g6j2qr/production/93cc2b8131736a78fc480e8666ce555df864d6a4-1500x1000.jpg?w=3840&q=100&auto=format)
HR15 Campaign Photographed by Marton Perlaki
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