HELMUT LANG
2014 - 2015
In our collaboration with Helmut Lang's internal team, we reimagined the brand by distilling its iconic essence—function, discretion, sexuality, irreverence—and its storied product line to resonate anew.
Our joint strategy revitalized Helmut Lang's identity, starting with its most recognizable symbol: the logo. Honoring the brand's legacy while steering it forward, we merged historical typefaces with the expertise of renowned typographer Hannes Famira to craft a unique, modern logo.
This refreshed logo guided our comprehensive direction across Helmut Lang’s entire ecosystem—campaigns, spaces, products, packaging, and digital presence.