CALVIN KLEIN KIDS
2021

Fall 2021’s Calvin Klein Kids campaign, creative directed by Feel, captures the essence of kids—play, wonder, imagination. It’s a dive into their peculiar, captivating worlds, observed with fresh eyes. Visuals meet poetic commentary, exploring growth, discovery, and moments of boredom with a sense of marvel.

How often do you see advertising that resonates with genuine kid energy? Through parents' and kids' lenses, home videos reveal unscripted interactions, embodying childhood's authentic spirit. This campaign celebrates the ordinary and extraordinary, marking a journey of playful discovery and the subtle magic of growing up.

    Services



  • Creative Direction

    Credits



  • Stills: Tina Tyrell
  • Films: Eric Mestman